• Faster than you thought

    Jun 2 2006

    Seth Godin gives another example of the Internet leveling the playing field. This time it's a girl named Emily finding success selling her artwork online. Seth says:

    [This] should be proof to you that the whole thing is raveling (which means the same as unraveling, in case you were curious). That all the systems that kept all the processes in place and leveraged mature industries and experienced players are slowly (or quickly) filtering to the masses. Faster than you thought it would happen.

    Just the other day, I saw on the CBC National a piece about a Canadian comedian, Russell Peters, who struggled to find an audience. Thanks to Google Video, his popularity has had an enormous boost. When asked about the effect of the Internet, he just said something like "that Internet thing.. I don't understand it but.. it's crazy."

    Indeed, the Internet is already a place where individuals can reach wide markets and find success on their own, without the need for traditional media, Hollywood, television producers or other people in suits. The old system was great at producing one-hit-wonders that everyone liked and nobody loved. Now, there is room for everyone to find their own market, their own audience, their own place in the world.

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